P 4.1.2

Web presence of journals and the research they communicate

2018.09.28 — 16:00-17:30


This panel will address the assessment of the web presence of journals and the research they communicate in the context of transition to open science

Open science is a scientific practice with lines of action in consonance with the development of digital culture, and it encompasses the openness and transparency of research, its methods and materials, the promotion of visibility and open access to information sources, the collaborative construction of knowledge and public participation. One of the important features of open science is the use of alternative metrics of research impact and its (re) uses.

For journals, having a good online presence has been an initial strategy in this scenario to increase visibility and audience, to make their articles more accessible, and to allow connections and engagement with the scientific community. From the journals’ institutional website to the journal portals to which they belong, to the national and international databases that index them, such as Google Scholar profiles or on blog platforms and scholarly social media such as Academia.edu, Mendeley, Research Gate and general social media such as Facebook and Twitter, investing in the web presence of journals and the research they communicate requires planning and dedication from editors and editorial staff.

This panel seeks to contribute to the debate on these web presence channels that favor the visibility and impact of the journal and their research, either before their scientific community or towards the public, taking into account their distinct purposes of use and application.


Web technologies, channels to promote the visibility of journals and their research. Challenges for keeping up the web presence. Digital scientific marketing and performance indicators. Web-based approaches and the applicability of indicators such as the Web Impact Factor (WIF) and Social Media Impact Factor (SMIF) for journals. Online attention and alternative research metrics. Comparative performance studies between web and traditional metrics.

How to contribute

You are invited to participate and cooperate with the SciELO 20 Years celebration with comments, testimonies, blog posts, articles, etc, related to the topic of this or other panels.



Altmetrics: A set of social web-based methods used to measure, track and analyze the impact of academic output by circulating them on blogs, media and social networks, news portals, and reference managers. It has been considered one of the most recent additions to impact studies with a more democratic and responsive perspective as compared to traditional studies.

Application Programming Interface (API): A set of commands that allows different systems to talk to each other, for example, by querying a database from certain criteria and presenting the results in another interface.

arXiv: Open access repository of scientific documents, which allows the deposit of articles and works in full text.<http://arxiv.org>

CrossRef: The main official registration agency responsible for assigning papers with the Digital Object Identifier (DOI). <http://www.crossref.org>

DOI – Digital Object Identifier: A unique alphanumeric code for digital content that provides a persistent address for its Internet location.

Downloads: Online altmetric that refers to the number of times an electronic item was downloaded from a specific site. Most sites that provide download information do not provide identifying information about who downloaded a work, although some sites limit downloads to affiliate users.

Web Impact Factor: Number of web pages on a site that receives links from other sites, divided by the number of web pages published on the site that can be accessed by a tracker.

Favorites: Online altmetric that indicates the number of times an online work, researcher, or entity has been marked as “favorite” by network users, who are typically registered members. Like many altmetrics, the favorites do not necessarily translate in different networks online due to differences of scope, categorization and public.

Impact: The perceptible force or effect that one entity exerts on another. In academia, impact is the traceable influence that a scholarly entity has in other research in the discipline, although it may also include the influence exerted by individuals, institutions, publication sites, etc., and entities beyond the immediate research community.

FigShare: Free online repository that allows to store, share, search and manage documents, controlling sharing and availability of data to the public. <http://figshare.com>

Reference Managers: Reference management services that help gather bibliographic references automatically from databases and instantly format manuscripts and citations, generate bibliographies, create and organize a personal reference research database, and share citations with peers, among other functions. (e.g. EndNote, Mendeley, and Zotero).

Google Scholar: Free article and scientific discovery system kept by Google, which also provides citation metrics for authors, articles, and journals. <https://scholar.google.com/>

Author identifiers:

ORCID: A unique and persistent free digital research identifier, which enables disambiguation authorship, which is interoperable with other identifiers such as the ResearcherID and Scopus Author ID. <http://orcid.org>;

ResearcherID: Unique and persistent researcher identifier kept by Thomson Reuters, which distinguishes one researcher from another and allows aggregating publications by prior registration. <http://www.researcherid.com>;

Scopus Author ID: Unique and persistent research identifier kept by Elsevier that distinguishes one researcher from another and allows aggregating publications from the date a document is registered in Scopus database.

Digital scientific marketing: Joint application of digital marketing and scientific marketing as a strategy employed in science products, together with scientific communication and digital communication, with the purpose of offering services aligned to users’ needs, aiming at the promotion of journals, research and researchers, focusing in scientific visibility.

Article-Level Metric (ALM): An altmetric category popularized by online academic sites, such as the Public Library of Science (PLoS) for gauging and monitoring indicators of access and use of individual articles.

Journal portals: It brings together journals in which the publication decision of a given article belongs to the editor and referees, according to the criteria of the area of knowledge. It usually offers services to the community of editors and journal teams that it houses.

Scholarly social networks: Online collaboration and communication platforms, where authors can create profiles, interact and disseminate their research work among the academic community. (e.g. Academia.edu: <http://www.academia.edu>; ResearchGate: <https://www.researchgate.net>).

SciELO – Scientific Electronic Library Online: Open access virtual library that publishes full texts of selected Iberoamerican journals. It also produces and publishes indicators of their use and impact. <http://www.scielo.org>

SEER – Electronic Journaling System: Brazilian adaptation of the Open Journal System platform for journal electronic publishing. <http://seer.ibict.br>

Social media metrics: Indicators and metrics based on evaluation data of the impact of social media activities.

Webometrics: Field of metric studies that measures and analyzes the World Wide Web to obtain knowledge about access, hyperlink, structure, and usage patterns. It studies the quantitative aspects of the construction and use of information resources, structures, and Web technologies from bibliometric and infometric approaches.


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ARAUJO, R. Journals’ presence and impact on the social web: Towards the social media impact factor [online]. SciELO in Perspective, 2018 [viewed 26 July 2018]. Available from: https://blog.scielo.org/en/2018/07/26/journals-presence-and-impact-on-the-social-web-towards-the-social-media-impact-factor/


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